Ag students are not necessarily there because they want to grow local or sustainable food. Some if not most are there because they want jobs in big Ag industries.

Localizing barley for the local Somali demand needs to be presented as a business opportunity. A detailed report with information from a marketing point of view. Perhaps survey local retailers that market to the Somali community and see where they get the barley and whether they are willing to purchase locally grown barley over the other stuff.

Does the consumer have an appreciation of local vs non-local? If not then marketing would have to be made on price alone, and can local barley producers sell it directly to these grocers at a competitive price? Is there another angle that might position a local product more favorably with the consumer, such as it being grown by local Somali commuinity or farmer. This is an opportunity for further research.