What may seem as a problem for the local food movement may be an opportunity for small independent grocers who may not require large volumes of product and may be more flexible on delivery than the large supermarkets. Small grocers can partner with local farmers to carry the “most” locally grown and identity preserved foods.  In fact smaller volumes and more  frequent delivery often mean fresher product on the shelves for consumers.

Some grocers are using labels to identify and feature their locally grown foods. The label listing “grown _x_ miles from here” might be very effective. By leveraging the advantages of being small,  grocers might be more competitive on local food than larger chains.  By marketing to the right demographic the “mom and pop” grocer may make a healthy comeback in the local economy.

As of 2006, 89% of the soybeans grown in the U.S. were genetically modified.

A study by Russian scientists concluded that GM soy-fed hamsters lost the ability to reproduce in three generations. The details are a cause for concern and emphasizes the need for more research into the long term effects of genetically modified foods and the chemicals that are used to grow them.  There are other reports of similar effects in domestic animals in Austria, Italy and in the United States.

Read the Detailed Article – Institute for Responsible Technology.

More information on U.S. grown soybeans at Wikipedia.

I believe locally produced and direct marketed produce is safer. In my opinion, the reason it’s safer is not because all potential for contamination has been eliminated, but because when produce is processed on a small scale the conditions that foster growth and spread of pathogens is less likely to exist and if so the contaminated is only a few packages and not a few hundred thousand.

Less processing is better , leaving the processing in the hands of the consumer and restaurateur who can assure their food is safer through good handling practices. Education is important. People should learn to wash everything, cook thoroughly, and never assume that any product is pathogen free.

Ideally people would learn to prepare and preserve their own convenience foods from whole local ingredients. Consumers would make their own frozen pizza and mix their own salad once a week.  Of course home processing takes time, something we seem to have very little of these days. However, it does save money and makes for much better tasting, more nutritious food. It can be an activity to do with family or friends. We all could use more quality time with each other.  In some communities groups get together to process food in the form of canning parties and the like. As our attitudes change we realize that bigger and more is not necessarily better.

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Sustainable Agriculture Week is April 19-25.

We would like to get the word out across the State to as many as we can and as quickly as possible.

Would you like to put this up in your place of business or community gathering place?

Let me know if you would like one to display.

Read the preliminary_ohiograss.pdf (application/pdf Object).

Thursday, Feb 25, 2010  |  5:00 – 7:00PM

As a lead-in to tonight’s final Field & Screen films, representatives from several local farms, including Wayward Seed Farm, will be in the café to speak with guests individually about the virtues and possibilities of community supported agriculture (CSA). Learn more about the simplicity of finding food raised close to home in a relaxed and conversational atmosphere. You’ll also be able to sample snacks from several of the farms.

Presented in collaboration with Wayward Seed Farm and Local Matters.

This event is presented in conjunction with the Field & Screen film series.

“EcoGrain” Marketing Blitz — Greenwashing New Bread Produced with Toxic Agrochemicals as Something /Better/ Than Organic

*Cornucopia, Wisconsin:* With the growing success of organics, and increasing consumer interest in buying foods that were grown on sustainable farms without toxic chemicals, Sara Lee Corporation has launched, with much fanfare, a marketing campaign for its /Earthgrains /bread, chock-full of environmental-friendly catchphrases.

Sara Lee claims that “Eco-Grain™,” an ingredient actually used in small proportions in its Earthgrains brand breads, is /more/ sustainable than organic grain. What has been described as a “crass and exploitive marketing ploy” has angered many in the organic community.

“Corporations like Sara Lee clearly want to profit from consumers’ interest in ecological and healthy food production. But unlike organic companies, Sara Lee is doing practically nothing to ensure its ingredients are truly ecologically produced,” said Charlotte Vallaeys, a Food and Farm Policy Analyst at The Cornucopia Institute, a Wisconsin-based organic industry watchdog. “It’s a crass example of a corporation trying to capitalize on the valuable market cachet of organic, while intentionally misleading consumers—without making any meaningful commitment to protect the environment or produce safer and more nutritious food.”

The Cornucopia Institute, a farm policy research group, points out that the farmers who grow Eco-Grain differ very little from most conventional grain producers who use petroleum-based fertilizers, pesticides and fungicides, and have little in common with certified organic farmers.

The one attribute that Sara Lee uses to differentiate Eco-Grain production is that the farmers, although they use chemical fertilizers, incorporate technology that has reduced fertilizer usage by 15%. In contrast, as mandated by federal law, organic farmers are required by law to reduce their synthetic fertilizer use by 100%.

Organic farmers use natural fertilizers, compost and crop rotations to enrich the long-term health of the soil, without damaging the environment or potentially contaminating the food produced.

However, Cornucopia’s Vallaeys points out that, “Even if their new fancy wheat were truly superior, each Earthgrains 24 ounce loaf contains only 20% flour from Eco-Grain, with the remainder of the bread’s wheat coming from regular, conventional wheat. The total reduction in chemical fertilizer use in a loaf of EarthGrains bread therefore amounts to a meager 3%.”

“Even though they’ve done a countrywide media rollout, including underwriting spots on National Public Radio, Sara Lee is, in essence, playing a shell game,” said Mark A. Kastel, Codirector at The Cornucopia Institute. “Even as they had the audacity to promote a bread with just 20% of their ‘value added’ wheat, the rest of their product line has 0% content of the Eco-Grain. If advertising executives could be charged with malpractice, this would be a major felony,” Kastel said.

The Cornucopia Institute has written to the CEOs of both Sara Lee and NPR <http://www.cornucopia.org/eco-grain/SaraLee_NPRletter.pdf> requesting that the “misleading and unethical” packaging and advertising campaign, and associated advertising and underwriting, be immediately suspended while the corporations investigate their propriety.

In addition to the organic prohibition against chemical fertilizers, federal regulations also prohibit organic farmers from using toxic pesticides that are commonly applied to conventional wheat fields, including those growing “Eco-Grain.”

One such pesticide typically used in conventional wheat production is 2,4-dichlorophenoxyacetic acid (2,4-D), which EPA researchers have correlated with numerous birth defects of the respiratory and circulatory systems, as well as defects like clubfoot, fused digits and extra digits. Other research has linked the use of toxic pesticides on wheat fields to increased cancer mortality rates.

And, in addition to chemical fertilizers and pesticides, conventional wheat farmers sometimes use synthetic fungicides and other chemicals to treat their fields.

“For Sara Lee to claim that their wheat is ecologically grown and sustainable, when they appear to make no effort to reduce or eliminate their use of toxic pesticides, that have terrible effects on the environment and public health, is highly disingenuous,” says Nathan Jones, who grows organic wheat in King Hill, Idaho and chairs the Organic Advisory Board of the Idaho State Department of Agriculture.

In addition to shunning toxic agrochemicals, organic farmers are required to improve the long-term health of their soil, and increase biodiversity on their farms.

*/ /*

“Unfortunately, this is another example of a major agribusiness trying to blur the line between products labeled ‘organic’ and ‘natural’,” stated Kastel, who acts as Cornucopia’s Senior Farm Policy Analyst. “It seems that some corporations, like Sara Lee, appear more interested in corporate profit and greenwashing than true environmental stewardship, and are doing everything they can to take advantage of this confusion among consumers,” Kastel added.

“The term ‘natural’ on products like bread is not regulated by state or federal government,” says Marion Nestle, Professor of Nutrition at New York University. “Companies that use the term ‘all natural’ essentially come up with their own definition.”

In addition, some of Sara Lee’s other bread ingredients, such as soy oil and soy lecithin, are grown and processed using genetic engineering and chemical extraction with the toxic solvent hexane, both technologies that are banned in organic production.

In online marketing materials, Sara Lee even claims that farming methods used to produce its “100% Natural” bread “have some advantages over organic farming.” They cite only one ecological advantage, claiming that organic farmers require more land than conventional growers.

“This claim does not hold up against recent scientific data,” said Alison Grantham, Research Manager at the Rodale Institute in Kutztown, Pennsylvania, an agricultural research, education and outreach group. “Long-term trials, such as our nearly 30-year-old Farming Systems Trial, show long-term average organic farming systems’ crop yields match conventional farming system yields, and that the improvements in soil health achieved by organic management actually support higher yields during droughts.”

“I just can’t believe that Sara Lee would claim to be more sustainable than organic bakers like me,” affirms Daniel Leader, a certified organic bread baker and owner of Bread Alone Bakery in the Hudson Valley, New York. “In deference to my customers, I’ve made an investment in real sustainability by going organic, and for Sara Lee to tarnish the good name of organics, and even claim to be superior to organic bread, is simply unacceptable.” Bread Alone Bakery is certified by the Northeast Organic Farmers Association, a certifier accredited by the USDA.

Sara Lee’s longtime ad jingle campaign doesn’t seem to be ringing true for organic farmers, bakers and consumers—“Everybody doesn’t like something, but nobody doesn’t like Sara Lee.” It will remain to be seen whether spending more money on marketing and advertising than on Eco-Grain itself will pay off for the agribusiness giant.

—30—

*More: *

For more information on the difference between Earthgrains bread and organic bread, The Cornucopia Institute has prepared a fact sheet, available at http://www.cornucopia.org/eco-grain/eco-grain-fact-sheet.html

The Earthgrains/Eco-Grain investigation is the first in a series of /Natural Versus Organic/ profiles that The Cornucopia Institute will be issuing in 2010.

The campaign is intended to empower consumers and wholesale buyers with marketplace knowledge so that they can make good, discerning purchasing decisions—providing their families and customers with truly superior food that pays dividends for human health, the environment and society.

*/The Cornucopia Institute, /*/a Wisconsin-based nonprofit farm policy research group*,* is dedicated to the fight for economic justice for the family-scale farming community. Their* Organic Integrity Project acts as a corporate and governmental watchdog assuring that no compromises to the credibility of organic farming methods and the food it produces are made in the pursuit of profit. Their web page can be viewed at *//www.cornucopia.org/ <http://www.cornucopia.org/>/. /

The two-day conference will be packed with presentations, displays and networking opportunities and is geared toward farmers market managers, vendors, and community development stakeholders who want to start or grow farmers’ markets in their local communities.

Topics to be covered include food safety, market funding opportunities, direct marketing, and more. Opportunities to network also will be available, which will give participants the chance to discuss ideas with other farmers market professionals.

The Statewide Farmers Market Conference is a collaborative effort of Ohio State University South Centers, the Ohio Department of Agriculture, the Farmers Market Management Network (FMMN) and the Farmers’ Market Coalition.

The conference will begin with registration at 8:30 a.m., March 4, and run through 4:00 p.m., March 5.

Registration fees for FMMN members are $100 for both days, $70 for Thurs. only or $50 for Fri. only. Non-member fees are $125 for both days, $80 for Thurs. only or $60 for Fri. only. Registration fees include all presentation materials and meals.

Hotel accommodations will be available at the Fairfield Inn and Suites Marriott in Reynoldsburg for an $89 discounted double-room rate until Feb. 22 and will be $109 after that date.

Conference participants are asked to bring their farm or market’s best marketing piece for the “Show n’ Tell Marketing Contest”. All conference attendees will have a chance to vote on the best marketing piece. The winner will receive a prize and publicity in the event news release. The winner will be announced on March 5 during lunch.

For more information about the conference, including hotel information, agenda and directions, log on to: http://ohiofarmersmarkets.osu.edu/conference.htm . To register, contact Melissa Hurtt, at 800-297-2072 ext. 222 or email at hurtt.8@osu.edu .

Read the full story on NPR