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	<title>Local Food Columbus &#187; Featured Articles</title>
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	<link>http://localfoodcolumbus.org</link>
	<description>Local food &#38; urban agriculture news, Columbus, OH</description>
	<lastBuildDate>Thu, 26 Apr 2012 14:10:59 +0000</lastBuildDate>
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		<title>Urban Farming For Profit</title>
		<link>http://localfoodcolumbus.org/2012/03/urban-farming-for-profit/</link>
		<comments>http://localfoodcolumbus.org/2012/03/urban-farming-for-profit/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 13:12:12 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Urban Farming]]></category>
		<category><![CDATA[commercial agriculture]]></category>

		<guid isPermaLink="false">http://localfoodcolumbus.org/?p=1108</guid>
		<description><![CDATA[I have long believed that urban farming cannot be truly sustainable unless there are people who can earn a living or partial living at it. It needs to turn into small business to remain with us for a long time. &#8230; <a href="http://localfoodcolumbus.org/2012/03/urban-farming-for-profit/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I have long believed that urban farming cannot be truly sustainable unless there are people who can earn a living or partial living at it. It needs to turn into small business to remain with us for a long time. We need to consider our local ordinances and our attitudes about urban farming so that it is viewed like any other small business and is welcomed in our neighborhoods.  Read the full article:  <a href="http://civileats.com/2012/03/15/14343/">Urban Farming For Profit</a>.</p>
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		<title>Urban farms a tricky row to hoe for Minneapolis City Council &#124; Minnesota Public Radio News</title>
		<link>http://localfoodcolumbus.org/2012/03/urban-farms-a-tricky-row-to-hoe-for-minneapolis-city-council-minnesota-public-radio-news/</link>
		<comments>http://localfoodcolumbus.org/2012/03/urban-farms-a-tricky-row-to-hoe-for-minneapolis-city-council-minnesota-public-radio-news/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 12:59:37 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[National]]></category>
		<category><![CDATA[Policy and Regulation]]></category>

		<guid isPermaLink="false">http://localfoodcolumbus.org/?p=1106</guid>
		<description><![CDATA[Urban farms a tricky row to hoe for Minneapolis City Council &#124; Minnesota Public Radio News.]]></description>
			<content:encoded><![CDATA[<p><a href="http://minnesota.publicradio.org/display/web/2012/03/18/minneapolis-urban-farming/">Urban farms a tricky row to hoe for Minneapolis City Council | Minnesota Public Radio News</a>.</p>
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		<title>Market Forces: Creating Jobs through Public Investment in Local and Regional Food Systems</title>
		<link>http://localfoodcolumbus.org/2011/09/market-forces-creating-jobs-through-public-investment-in-local-and-regional-food-systems/</link>
		<comments>http://localfoodcolumbus.org/2011/09/market-forces-creating-jobs-through-public-investment-in-local-and-regional-food-systems/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 18:47:19 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
				<category><![CDATA[Farmer's Markets]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[National]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Policy and Regulation]]></category>
		<category><![CDATA[local economy]]></category>

		<guid isPermaLink="false">http://localfoodcolumbus.org/?p=881</guid>
		<description><![CDATA[A new report outlines the many benefits of investing in local food systems, including creating jobs. &#160; Market Forces: Creating Jobs through Public Investment in Local and Regional Food Systems &#124; Union of Concerned Scientists.]]></description>
			<content:encoded><![CDATA[<p>A new report outlines the many benefits of investing in local food systems, including creating jobs.<br />
&nbsp;</p>
<p><a href="http://www.ucsusa.org/food_and_agriculture/solutions/big_picture_solutions/market-forces.html">Market Forces: Creating Jobs through Public Investment in Local and Regional Food Systems | Union of Concerned Scientists</a>.</p>
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		<title>Urban Columbus Worm Farm Featured on ONN!</title>
		<link>http://localfoodcolumbus.org/2011/08/columubs-urban-worm-farm-featured-on-onn/</link>
		<comments>http://localfoodcolumbus.org/2011/08/columubs-urban-worm-farm-featured-on-onn/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 18:36:08 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[New Farmers]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Urban Farming]]></category>

		<guid isPermaLink="false">http://localfoodcolumbus.org/?p=875</guid>
		<description><![CDATA[One20 farm of Columbus is featured on Ohio News Network. In their Green Ohio segment. Also featured is Sunny Meadows Sunflower Farm another of our local urban farms. Way to go! View the story and video follow the link below: &#8230; <a href="http://localfoodcolumbus.org/2011/08/columubs-urban-worm-farm-featured-on-onn/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>One20 farm of Columbus is featured on Ohio News Network. In their Green Ohio segment. Also featured is Sunny Meadows Sunflower Farm another of our local urban farms. Way to go!</p>
<p>View the story and video follow the link below:</p>
<p><a href="http://www.onntv.com/live/content/onnnews/stories/2011/08/15/story_GO_Worm_Composting.html?sid=102">Columbus Farmer Has Unique Crop | Ohio News Network (ONN)</a>.</p>
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		<title>Investing in Local Business &#8211; New Book</title>
		<link>http://localfoodcolumbus.org/2011/07/investing-in-local-business-new-book/</link>
		<comments>http://localfoodcolumbus.org/2011/07/investing-in-local-business-new-book/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 00:56:15 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>

		<guid isPermaLink="false">http://localfoodcolumbus.org/?p=866</guid>
		<description><![CDATA[You shop locally, you buy locally, so why don’t you invest locally? Why not invest your assets in your favorite small business just down the street from where you live? Truth is, it’s not as easy as it should be, &#8230; <a href="http://localfoodcolumbus.org/2011/07/investing-in-local-business-new-book/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>You  shop locally, you buy locally, so why don’t you invest locally? Why not invest your assets in your favorite small business just  down the street from where you live? Truth is, it’s not as easy as it should be, says Amy Cortese, a veteran business journalist and author of the new book Locavesting,  which takes a look at the local-investing movement and how individual investors can participate.</p>
<p>&nbsp;</p>
<p><a href="http://www.mint.com/blog/investing/support-your-local-business-%E2%80%93-invest-in-it/">See the article in Mintlife Blog</a></p>
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		<title>Ohio Ecological Food &amp; Farm Assoc. Joins Suit Against Monsanto</title>
		<link>http://localfoodcolumbus.org/2011/03/ohio-ecological-food-farm-assoc-joins-suit-against-monsanto/</link>
		<comments>http://localfoodcolumbus.org/2011/03/ohio-ecological-food-farm-assoc-joins-suit-against-monsanto/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 16:16:55 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[National]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Monsanto]]></category>
		<category><![CDATA[Organic]]></category>

		<guid isPermaLink="false">http://localfoodcolumbus.org/?p=856</guid>
		<description><![CDATA[Organic Farms and Seed Sellers File Suit Against Monsanto: Preemptive Action Seeks Ruling That Would Prohibit Monsanto from Suing Organic Farmers and Seed Growers if Contaminated by Roundup Ready Seed On behalf of 60 family farmers, seed businesses, and organic &#8230; <a href="http://localfoodcolumbus.org/2011/03/ohio-ecological-food-farm-assoc-joins-suit-against-monsanto/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h2><strong>Organic Farms           and Seed Sellers File Suit Against Monsanto:</strong></h2>
<h3><strong>Preemptive           Action Seeks Ruling That Would Prohibit Monsanto from Suing           Organic Farmers and           Seed Growers if Contaminated by Roundup Ready Seed</strong></h3>
<p>On         behalf of 60 family farmers, seed businesses, and organic         agricultural         organizations, including the Ohio Ecological Food and Farm         Association (OEFFA),         the Public Patent Foundation (PUBPAT) filed suit today against         Monsanto to         challenge the chemical giant&#8217;s patents on genetically modified         seed.</p>
<p>The         organic plaintiffs were forced to sue preemptively to protect         themselves from         being accused of patent infringement should they ever become         contaminated by         Monsanto&#8217;s genetically modified seed, something Monsanto has         done to others in         the past.</p>
<p>The case, <em>Organic Seed Growers &amp;           Trade Association, et al. v. Monsanto</em>, was filed in         federal district court         in Manhattan         and assigned to Judge Naomi Buchwald.</p>
<p>Plaintiffs         in the suit represent a broad array of family farmers, small         businesses, and         organizations from within the organic agriculture community who         are         increasingly threatened by genetically modified seed         contamination despite using their best efforts to         avoid it.  The plaintiff organizations have over 270,000         members, including         thousands of certified organic family farmers.</p>
<p>“This case asks whether Monsanto has the right to sue organic         farmers for         patent infringement if Monsanto&#8217;s transgenic seed should land on         their         property,” said Dan Ravicher, PUBPAT&#8217;s Executive Director and         Lecturer of Law         at Benjamin N. Cardozo School of Law in New York. “It seems         quite perverse that an organic farmer         contaminated by transgenic seed could be accused of patent         infringement, but         Monsanto has made such accusations before and is notorious for         having sued         hundreds of farmers for patent infringement, so we had to act to         protect the         interests of our clients.”</p>
<p>Once released into the environment, genetically modified seed         contaminates and         destroys organic seed for the same crop.  For example, soon         after Monsanto         introduced genetically modified seed for canola, organic canola         became         virtually extinct as a result of contamination. Organic corn,         soybeans, cotton,         sugar beets and alfalfa now face the same fate, as Monsanto has         released genetically         modified seed for each of those crops, too.  Monsanto is         developing         genetically modified seed for many other crops, thus putting the         future of all         food, and indeed all agriculture, at stake.</p>
<p>“Consumers         indicate, overwhelmingly, that they         prefer foods made without genetically modified organisms,”         said Dr. Carol Goland,         OEFFA’s Executive Director. “Organic farms, by regulation, may         not use GMOs,         while other farmers forego using them for other reasons. Yet the         truth is         that we are rapidly approaching the tipping point when we will         be unable to avoid         GMOs in our fields and on our plates.  That is the inevitable         consequence         of releasing genetically engineered materials into the         environment.  To         add injury to injury, Monsanto has a history of suing farmers         whose fields have         been contaminated by Monsanto&#8217;s GMOs. On behalf of farmers who         must live         under this cloud of uncertainty and risk, we are compelled to         ask the Court to         put an end to this unconscionable business practice.”</p>
<p>In the case, PUBPAT is asking Judge Buchwald to declare that if         organic farmers         are ever contaminated by Monsanto&#8217;s genetically modified seed,         they need not         fear also being accused of patent infringement.  One argument         justifying         this result is that Monsanto&#8217;s patents on genetically modified         seed are invalid         because they don&#8217;t meet the “usefulness” requirement of patent         law, according         to PUBPAT&#8217;s Ravicher, plaintiffs&#8217; lead attorney in the case.          Evidence         cited by PUBPAT in its opening filing today proves that         genetically modified         seed has negative economic and health effects, while the         promised benefits of         genetically modified seed – increased production and decreased         herbicide use –         are false.</p>
<p>“Some say transgenic seed can coexist with organic seed, but         history tells us         that&#8217;s not possible, and it&#8217;s actually in Monsanto&#8217;s financial         interest to         eliminate organic seed so that they can have a total monopoly         over our food         supply,” said Ravicher.  “Monsanto is the same chemical company         that         previously brought us Agent Orange, DDT, PCB&#8217;s, and other         toxins, which they         said were safe, but we know are not.  Now Monsanto says         transgenic seed is         safe, but evidence clearly shows it is not.”</p>
<p>The plaintiffs in the suit represented by PUBPAT are: Ohio         Ecological Food and         Farm Association; Organic Seed Growers and Trade Association;         Organic Crop         Improvement Association International, Inc.; OCIA Research and         Education Inc.;         The Cornucopia Institute; Demeter Association, Inc.; Navdanya         International;         Maine Organic Farmers and Gardeners Association; Northeast         Organic Farming Association/Massachusetts         Chapter, Inc.; Northeast Organic Farming Association of Vermont;         Rural Vermont;         Southeast Iowa Organic Association; Northern Plains Sustainable         Agriculture         Society; Mendocino Organic Network; Northeast Organic Dairy         Producers Alliance;         Canadian Organic Growers; Family Farmer Seed Cooperative;         Sustainable Living         Systems; Global Organic Alliance; Food Democracy Now!; Family         Farm Defenders         Inc.; Farm-to-Consumer Legal Defense Fund; FEDCO Seeds Inc.;         Adaptive Seeds, LLC;         Sow True Seed; Southern Exposure Seed Exchange; Mumm&#8217;s Sprouting<br />
Seeds; Baker Creek Heirloom Seed Co., LLC; Comstock, Ferre &amp;         Co., LLC; Seedkeepers,         LLC; Siskiyou Seeds; Countryside Organics; Cuatro Puertas;         Interlake Forage         Seeds Ltd.; Alba Ranch; Wild Plum Farm; Gratitude Gardens;         Richard Everett         Farm, LLC; Philadelphia Community Farm, Inc; Genesis Farm;         Chispas Farms LLC; Kirschenmann         Family Farms Inc.; Midheaven Farms; Koskan Farms; California         Cloverleaf Farms;         North Outback Farm; Taylor Farms, Inc.; Jardin del Alma; Ron         Gargasz Organic Farms;         Abundant Acres; T &amp; D Willey Farms; Quinella Ranch; Nature&#8217;s         Way Farm Ltd.;         Levke and Peter Eggers Farm; Frey Vineyards, Ltd.; Bryce         Stephens; Chuck Noble;         LaRhea Pepper; Paul Romero; and, Donald Wright Patterson, Jr.</p>
<p>For a copy of the complaint, go to <a href="http://www.pubpat.org/assets/files/seed/OSGATA-v-Monsanto-Complaint.pdf">http://www.pubpat.org/assets/files/seed/OSGATA-v-Monsanto-Complaint.pdf</a>.</p>
<p>###</p>
<p><em>About OEFFA</em><br />
OEFFA was founded in 1979 and is a grassroots         coalition of farmers, backyard gardeners, consumers, retailers,         educators,         researchers, and others who share a desire to build a healthy         food system that         brings prosperity to family farmers, helps preserve farmland,         offers food         security for all Ohioans, and creates economic opportunities for         our rural         communities. OEFFA also operates one of the oldest and most         respected organic         certification programs in the nation, certifying more than 650         operations         throughout the Midwest. For more information,         go to <a href="http://www.oeffa.org/">www.oeffa.org</a>.</p>
<p><em>About PUBPAT</em><br />
The Public Patent Foundation (PUBPAT) is a         not-for-profit legal services organization affiliated with the         Benjamin N.         Cardozo School of Law. PUBPAT protects freedom in the patent         system by         representing the public interest against undeserved patents and         unsound patent         policy. For more information, go to <a href="http://www.pubpat.org/">www.pubpat.org</a>.</p>
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		<title>Small Independent Grocers and Local Food</title>
		<link>http://localfoodcolumbus.org/2010/07/small-independent-grocers-and-local-food/</link>
		<comments>http://localfoodcolumbus.org/2010/07/small-independent-grocers-and-local-food/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 22:33:41 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[local economy]]></category>

		<guid isPermaLink="false">http://localfoodcolumbus.org/?p=784</guid>
		<description><![CDATA[As demand for locally produced food grows, grocery stores are struggling to find sources of that food. The food is out there, but the buying models of the larger grocery is often incompatible with the small farmer. Currently, most producers &#8230; <a href="http://localfoodcolumbus.org/2010/07/small-independent-grocers-and-local-food/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://localfoodcolumbus.org/wp-content/uploads/2010/07/locallygrownlabel.jpg"><img class="alignright size-full wp-image-785" style="margin: 8px;" title="locally grown label" src="http://localfoodcolumbus.org/wp-content/uploads/2010/07/locallygrownlabel.jpg" alt="locally grown label" width="170" height="192" /></a>As demand for locally produced food grows, grocery stores are struggling to find sources of that food. The food is out there, but the buying models of the larger grocery is often incompatible with the small farmer. Currently, most producers of local food are small farms, which may not be able to fill the volume, price or regular delivery demands of a typical grocery store chain.</p>
<p>What may seem as a problem for the local food movement may be an opportunity for small independent grocers who may not require large volumes of product and may be more flexible on delivery than the large supermarkets. Small grocers can partner with local farmers to carry the &#8220;most&#8221; locally grown and identity preserved foods.  In fact smaller volumes and more  frequent delivery often mean fresher product on the shelves for consumers.</p>
<p>Some grocers are using labels to identify and feature their locally grown foods. The label listing &#8220;grown _x_ miles from here&#8221; might be very effective. By leveraging the advantages of being small,  grocers might be more competitive on local food than larger chains.  By marketing to the right demographic the &#8220;mom and pop&#8221; grocer may make a healthy comeback in the local economy.</p>
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		<title>Local small scale co-packer in central Ohio</title>
		<link>http://localfoodcolumbus.org/2010/04/local-small-scale-co-packer-in-central-ohio/</link>
		<comments>http://localfoodcolumbus.org/2010/04/local-small-scale-co-packer-in-central-ohio/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 01:53:13 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Local Food Processing]]></category>
		<category><![CDATA[local economy]]></category>

		<guid isPermaLink="false">http://localfoodcolumbus.org/?p=765</guid>
		<description><![CDATA[If you always wanted to sell your salsa at the farmer&#8217;s market or to the grocery store? There is now a facility in Franklin County that will commercially bottle small batches of high-acid foods for local farmers and entrepreneurs. They &#8230; <a href="http://localfoodcolumbus.org/2010/04/local-small-scale-co-packer-in-central-ohio/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3><span> </span>If you always wanted to sell your salsa at the farmer&#8217;s market or to the grocery store? There is now a facility in Franklin County that will commercially bottle small batches of high-acid foods for local farmers and entrepreneurs. They are committed to local&#8230;ly grown food and the local economy. For details contact Anthony Fraizer 614-257-1699</h3>
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		<title>Ohio Grass Grazed Symbol Proposed</title>
		<link>http://localfoodcolumbus.org/2010/03/ohio-grass-grazed-symbol-proposed/</link>
		<comments>http://localfoodcolumbus.org/2010/03/ohio-grass-grazed-symbol-proposed/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 03:48:32 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
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		<category><![CDATA[Policy and Regulation]]></category>

		<guid isPermaLink="false">http://localfoodcolumbus.org/?p=746</guid>
		<description><![CDATA[Supporters of transparency in labeling have proposed a new symbol to aid consumers in their food choices.  Products who would carry the label would need to have more than half of the feed consumed be grass or hay (for ruminants). The proposal also requires producers to commit to continuing education on sustainable methods,  funding new research on healthy food production and community involvement. <a href="http://localfoodcolumbus.org/2010/03/ohio-grass-grazed-symbol-proposed/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-747" title="grass_grazed_ohio" src="http://localfoodcolumbus.org/wp-content/uploads/2010/03/grass_grazed_ohio-150x150.jpg" alt="grass_grazed_ohio" width="120" height="120" />Supporters of transparency in labeling have proposed a new symbol to aid consumers in their food choices.  Producers who would carry the label would need to have more than half of the feed consumed be grass(for ruminants) and less than half  be grain-based concentrated feed. The proposal encourages or requires producers to commit to continuing education on sustainable methods,  funding new research on healthy food production and community involvement. Initially the symbol would be used for ruminants such as cows and sheep, but would be expanded to other animals in the future.</p>
<p><a href="http://snowvillecreamery.files.wordpress.com/2010/02/preliminary_ohiograss.pdf" target="_blank">Read the preliminary_ohiograss.pdf (application/pdf Object).</a></p>
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		<title>Sara Lee Greenwashes new bread product: &#8220;Eco-grain&#8221; &#8211; buyer beware</title>
		<link>http://localfoodcolumbus.org/2010/02/sara-lee-greenwashes-new-bread-product-eco-grain-buyer-beware/</link>
		<comments>http://localfoodcolumbus.org/2010/02/sara-lee-greenwashes-new-bread-product-eco-grain-buyer-beware/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 02:14:58 +0000</pubDate>
		<dc:creator>lfcadmin</dc:creator>
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		<description><![CDATA[This is hot off the newswire: &#8220;EcoGrain&#8221; Marketing Blitz — Greenwashing New Bread Produced with Toxic Agrochemicals as Something /Better/ Than Organic *Cornucopia, Wisconsin:* With the growing success of organics, and increasing consumer interest in buying foods that were grown &#8230; <a href="http://localfoodcolumbus.org/2010/02/sara-lee-greenwashes-new-bread-product-eco-grain-buyer-beware/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This is hot off the newswire:</p>
<p><strong>&#8220;EcoGrain&#8221; Marketing Blitz — Greenwashing New Bread Produced with  Toxic Agrochemicals as Something <em><span>/</span>Better<span>/</span></em> Than Organic</strong></p>
<p>*Cornucopia, Wisconsin:* With the growing success of organics, and  increasing consumer interest in buying foods that were grown on  sustainable farms without toxic chemicals, Sara Lee Corporation has  launched, with much fanfare, a marketing campaign for its /Earthgrains  /bread, chock-full of environmental-friendly catchphrases.</p>
<p>Sara Lee claims that “Eco-Grain™,” an ingredient actually used in small  proportions in its Earthgrains brand breads, is <em><span>/</span>more<span>/</span></em> sustainable than  organic grain. What has been described as a &#8220;crass and exploitive  marketing ploy&#8221; has angered many in the organic community.</p>
<p>“Corporations like Sara Lee clearly want to profit from consumers’  interest in ecological and healthy food production. But unlike organic  companies, Sara Lee is doing practically nothing to ensure its  ingredients are truly ecologically produced,” said Charlotte Vallaeys, a  Food and Farm Policy Analyst at The Cornucopia Institute, a  Wisconsin-based organic industry watchdog. “It&#8217;s a crass example of a  corporation trying to capitalize on the valuable market cachet of  organic, while intentionally misleading consumers—without making any  meaningful commitment to protect the environment or produce safer and  more nutritious food.”</p>
<p>The Cornucopia Institute, a farm policy research group, points out that  the farmers who grow Eco-Grain differ very little from most conventional  grain producers who use petroleum-based fertilizers, pesticides and  fungicides, and have little in common with certified organic farmers.</p>
<p>The one attribute that Sara Lee uses to differentiate Eco-Grain  production is that the farmers, although they use chemical fertilizers,  incorporate technology that has reduced fertilizer usage by 15%. In  contrast, as mandated by federal law, organic farmers are required by  law to reduce their synthetic fertilizer use by 100%.</p>
<p>Organic farmers use natural fertilizers, compost and crop rotations to  enrich the long-term health of the soil, without damaging the  environment or potentially contaminating the food produced.</p>
<p>However, Cornucopia&#8217;s Vallaeys points out that, “Even if their new fancy  wheat were truly superior, each Earthgrains 24 ounce loaf contains only  20% flour from Eco-Grain, with the remainder of the bread’s wheat coming  from regular, conventional wheat. The total reduction in chemical  fertilizer use in a loaf of EarthGrains bread therefore amounts to a  meager 3%.”</p>
<p>&#8220;Even though they&#8217;ve done a countrywide media rollout, including  underwriting spots on National Public Radio, Sara Lee is, in essence,  playing a shell game,&#8221; said Mark A. Kastel, Codirector at The Cornucopia  Institute. &#8220;Even as they had the audacity to promote a bread with just  20% of their ‘value added’ wheat, the rest of their product line has 0%  content of the Eco-Grain. If advertising executives could be charged  with malpractice, this would be a major felony,” Kastel said.</p>
<p>The Cornucopia Institute has written to the CEOs of both Sara Lee and  NPR <a href="http://www.cornucopia.org/eco-grain/SaraLee_NPRletter.pdf">&lt;http://www.cornucopia.org/eco-grain/SaraLee_NPRletter.pdf&gt;</a> requesting that the &#8220;misleading and unethical&#8221; packaging and advertising  campaign, and associated advertising and underwriting, be immediately  suspended while the corporations investigate their propriety.</p>
<p>In addition to the organic prohibition against chemical fertilizers,  federal regulations also prohibit organic farmers from using toxic  pesticides that are commonly applied to conventional wheat fields,  including those growing “Eco-Grain.”</p>
<p>One such pesticide typically used in conventional wheat production is  2,4-dichlorophenoxyacetic acid (2,4-D), which EPA researchers have  correlated with numerous birth defects of the respiratory and  circulatory systems, as well as defects like clubfoot, fused digits and  extra digits. Other research has linked the use of toxic pesticides on  wheat fields to increased cancer mortality rates.</p>
<p>And, in addition to chemical fertilizers and pesticides, conventional  wheat farmers sometimes use synthetic fungicides and other chemicals to  treat their fields.</p>
<p>“For Sara Lee to claim that their wheat is ecologically grown and  sustainable, when they appear to make no effort to reduce or eliminate  their use of toxic pesticides, that have terrible effects on the  environment and public health, is highly disingenuous,” says Nathan  Jones, who grows organic wheat in King Hill, Idaho and chairs the  Organic Advisory Board of the Idaho State Department of Agriculture.</p>
<p>In addition to shunning toxic agrochemicals, organic farmers are  required to improve the long-term health of their soil, and increase  biodiversity on their farms.</p>
<p>*/ /*</p>
<p>&#8220;Unfortunately, this is another example of a major agribusiness trying  to blur the line between products labeled ‘organic’ and ‘natural’,”  stated Kastel, who acts as Cornucopia&#8217;s Senior Farm Policy Analyst. “It  seems that some corporations, like Sara Lee, appear more interested in  corporate profit and greenwashing than true environmental stewardship,  and are doing everything they can to take advantage of this confusion  among consumers,&#8221; Kastel added.</p>
<p>“The term ‘natural’ on products like bread is not regulated by state or  federal government,” says Marion Nestle, Professor of Nutrition at New  York University. “Companies that use the term ‘all natural’ essentially  come up with their own definition.”</p>
<p>In addition, some of Sara Lee&#8217;s other bread ingredients, such as soy oil  and soy lecithin, are grown and processed using genetic engineering and  chemical extraction with the toxic solvent hexane, both technologies  that are banned in organic production.</p>
<p>In online marketing materials, Sara Lee even claims that farming methods  used to produce its “100% Natural” bread “have some advantages over  organic farming.” They cite only one ecological advantage, claiming that  organic farmers require more land than conventional growers.</p>
<p>“This claim does not hold up against recent scientific data,&#8221; said  Alison Grantham, Research Manager at the Rodale Institute in Kutztown,  Pennsylvania, an agricultural research, education and outreach group.  “Long-term trials, such as our nearly 30-year-old Farming Systems Trial,  show long-term average organic farming systems’ crop yields match  conventional farming system yields, and that the improvements in soil  health achieved by organic management actually support higher yields  during droughts.”</p>
<p>“I just can’t believe that Sara Lee would claim to be more sustainable  than organic bakers like me,&#8221; affirms Daniel Leader, a certified organic  bread baker and owner of Bread Alone Bakery in the Hudson Valley, New  York. “In deference to my customers, I’ve made an investment in real  sustainability by going organic, and for Sara Lee to tarnish the good  name of organics, and even claim to be superior to organic bread, is  simply unacceptable.” Bread Alone Bakery is certified by the Northeast  Organic Farmers Association, a certifier accredited by the USDA.</p>
<p>Sara Lee’s longtime ad jingle campaign doesn&#8217;t seem to be ringing true  for organic farmers, bakers and consumers—“Everybody doesn’t like  something, but nobody doesn’t like Sara Lee.” It will remain to be seen  whether spending more money on marketing and advertising than on  Eco-Grain itself will pay off for the agribusiness giant.</p>
<p>—30—</p>
<p>*More: *</p>
<p>For more information on the difference between Earthgrains bread and  organic bread, The Cornucopia Institute has prepared a fact sheet,  available at <a href="http://www.cornucopia.org/eco-grain/eco-grain-fact-sheet.html">http://www.cornucopia.org/eco-grain/eco-grain-fact-sheet.html</a></p>
<p>The Earthgrains/Eco-Grain investigation is the first in a series of  <em><span>/</span>Natural Versus Organic<span>/</span></em> profiles that The Cornucopia Institute will be  issuing in 2010.</p>
<p>The campaign is intended to empower consumers and wholesale buyers with  marketplace knowledge so that they can make good, discerning purchasing  decisions—providing their families and customers with truly superior  food that pays dividends for human health, the environment and society.</p>
<p>*/The Cornucopia Institute, /*/a Wisconsin-based nonprofit farm policy  research group*,* is dedicated to the fight for economic justice for the  family-scale farming community. Their* Organic Integrity Project acts as  a corporate and governmental watchdog assuring that no compromises to  the credibility of organic farming methods and the food it produces are  made in the pursuit of profit. Their web page can be viewed at  *//www.cornucopia.org/ <a href="http://www.cornucopia.org/">&lt;http://www.cornucopia.org/&gt;</a>/. /</p>
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